Mobile users have bypassed the number of desktop users as
this report
from comScore shows. So it's no longer a case of asking whether mobile
marketing important, we know it is!
Some statistics show this trend:
1)
Mobile
devices are becoming omnipresent across the globe.
- 1 in
5 people in the world own a smartphone (Source: BI Intelligence)
- 1 in
17 people in the world own a tablet (Source: BI Intelligence)
- 25%
of smartphone owners aged 18-44 can’t remember the last time their phone
wasn’t next to them (Source: Fast Company)
2)
Consumer
app-etite is growing because app retention and engagement have improved.
- There
are 224 million monthly active app users in the US (Source: Search Engine Journal)
- The
amount of time people spend using apps has increased by 21% since last
year (Source: Localytics)
- In
2014, the percent of apps used only once shrunk to 20%, improving from 22%
from last year (Source: Localytics)
- During
the last four years, the percentage of apps used 11 or more times
increased to 39% in 2014 (Source: Localytics)
- In Q4
of 2014, apps were opened more than 10 times per month (higher than Q4 of
2013) (Source: Localytics)
3)
Mobile
is winning the battle for consumer time in key categories, like social
networking and entertainment.
- Digital
radio and photos now generate 96% of their total engagement from mobile
devices (Source: comScore)
- Total
mobile engagement on social has grown 55% in the past year (Source: comScore)
4)
Brands
are investing more in mobile ads because they perform better than online ads.
- Mobile
ads perform 4-5 times better than online ads (Source: HubSpot)
- 62%
of smartphone users are “ok with 15-30 second ads” in exchange for video
content (Source: ReelSEO)
5)
Mobile
app revenue and the number of m-commerce transactions completed in apps will be
higher than ever.
- More
than 2 billion mobile users will make a mobile commerce transaction by the
end of 2017 (Source: Juniper Research)
- In
2014, 42% of all mobile sales generated by the leading 500 merchants came
from mobile apps (Source: Internet Retailer)
- 74%
of smartphone users use their phone to help with shopping (Source: HubSpot)
- Mobile
coupons are redeemed 10x more than print coupons (Source: HubSpot)
- Global
mobile app revenues are expected to grow to 76.52 billion US dollars in
2017 (Source: Statista)
What the Numbers Tell Us
Businesses are definitely missing out if they don’t have
mobile presence. Not only will their services go unnoticed, but they are also
missing the great sales potential, not to mention the much more effective ad
performance. Offering ads in your app could get you 4-5 times more revenue than
online ads would.
I’m Interested, How Do I Jump In?
Now you know the benefits, question is how to get the right
app? Verifying the quality of an IT company can be a daunting task which could
limit you to recommendations of a friend, or you would need IT consultation.
Eventually, this could lock you to the local market and you’ll never know if
you got the best value for the price. Also, the app must be published at least
for the two most popular platforms: Android and iOS, and this adds to the
costs. Besides that, mobile apps in the business industry need to stay
up-to-date, and you cannot publish a new version of your app every time you
want to update a change in prices or services. To handle all these, you would
need a hosting website, a Google Playstore account, an Apple App Store account
etc.
The App for Every Business
In Comelite we have come up with a solution that addresses ALL
these needs. That’s right; we do the hosting, app store publishing,
multi-platform development – and with great, verifiable quality. What better
way to check the end result, by seeing it upfront? We are offering one of our
most successful business apps at the fraction of the price to all those who
wish to get a jump-start in this business. This app allows you to demonstrate
your products, certifications, catalogs and other info to your clients. It
comes with a contact form, and also allows you to show your stores on the map.
It also comes with Google Maps Directions, which allows your users to navigate
right to you. And all of this for $500 only.
Our Instant Business App plan allows you to enter the mobile
business world only in two days – you pick the template, we publish the app*.
This is how it’s done:
Day 1:
-
You pick the template that
you want applied on your app
-
You offer us the app name,
logo and descriptions
Day 2:
-
We offer you the completed
app based on your request, and publish it. We also offer you backend website
access
You can browse our library of many design templates we
offer, with new samples offered every month. You may view our templates here: www.test.com. Additionally, we accept changes to
the color theme per your suggestions.
Enter the mobile world and get your first business app at www.comelite.net now!
If you need any further features, we are open for
suggestions. We can extend the app in any way you need, adding push
notifications, payment gateway integration, chat services etc. Just give us a
call at jessica.mc@comelite.net to
get your offer done.
* Please note that while we will instantly publish your app,
it will take around 2 weeks for Apple to review and approve the app. This is
beyond our control, but the Android app is usually released the same day we
publish it in Google Playstore.
